Microsoft will capture 18 percent share of the tablet market by 2019, according to a recent report from market research firm Strategy Analytics. This report comes at a time when the global tablet market is shrinking because of the growing popularity of large screen smartphones, which are also called phablets.
Microsoft launched Windows 8 a few years back and since then OS of the company has made steady progress in the tablet market. It is true that Android will continue its domination of the global tablet market in 2015, but, nonetheless, Windows tablets are much better at productivity work and appear to be favoured by enterprises.
Market research firm Strategy Analytics further claims, shipments of Windows based tablets increased by a whopping 58 percent in the first nine months of 2015 compared to the same time period the year before. Moreover, the research firm says that this momentum will carry Microsoft further during the upcoming holiday season. The researchers expect shipments of Windows based tablets to add up to 22 million units by the end of the year or 10 percent of all tablet sales during 2015.
“As the enterprise market becomes increasingly open to the wide scale deployment of Tablet platforms, Microsoft has a key advantage in that its operating systems are found on the vast majority of PC and servers within the enterprise, potentially providing a smoother integration of Tablets using the Windows OS into the enterprise,” explains Peter King, research director at Strategy Analytics’ tablet and touchscreen strategies service.