According to an analysis by e-commerce giant Flipkart, Delhi-NCR has been rated as the most online shopping savvy city in the country while, Bengaluru, Mumbai, Chennai and Hyderabad have significant presence in online shopping.
Among Tier-1 cities, Pune ranked No.1 while, Coimbatore, Ahmedabad and Lucknow were in second position. The only city from East India is Bhubaneswar to feature in this list.
On the other hand, among Tier-2 cities, Mangaluru, Karnataka was at the top in digital Indian shoppers followed by Mysuru. Whereas, the hill town of Dehradun is third to feature in this list followed by Salem in Tamil Nadu and Guntur in Andhra Pradesh.
According to the analysis, the e-retail space is largely dominated by consumers falling between the age group of 25-34. More than half of the consumers shopping online are office goers closely followed by students.
The analysis found that electronic accessories, mobile, lifestyle accessories and women apparel are consistently the top performing categories across all regions. The study also shows that 69 per cent of the online shoppers are male.
“2015 is truly the year of the digital Indian consumer. The data taken from FlipTrends shows that Indians are taking to shopping online at a very fast clip.” explained Ankit Nagori, Chief Business Officer of Flipkart.