According to a new study, companies that lagged behind in transitioning their desktop websites to mobile-friendly websites saw a 10 percent drop I traffic in 3 months ended June as compared with last year. In fact, brands that neglected mobile web strategies are seeing mobile advertising via Google’s network delivering less value at a greater cost, which are down 9 percent year-on-year and cost per clicks up 16 percent year-on-year, for the second quarter of 2015.
The reason behind this change is fairly obvious. The world is switching to mobile. For a large number of web users in particular, browsing is an activity done on the go without a laptop or a desktop at the office. The trend became more widely known last year after a survey that 60 percent of all consumers of digital content use a mobile device instead of a computer.
The change in search is one step toward mobile dominance as users change their mindset. They want content now. They want to post on Facebook as the impulse arises. They all have cameraphones and want to capture life in real-time and respond on social channels. And on the other side, society in general, is shifting to a model where everyone is a broadcaster. They are not that interested in sitting down at a computer in an office anymore.
Hence, it is indispensable now for websites to go mobile-friendly.