According to a global study of mobile device-related behaviour and preferences among travellers across multiple countries and continents, conducted by the Egencia/ Expedia Mobile Behaviour Mobile Index, it has been found that 80% Indians use mobile devices to keep up with their work even when they are on vacations followed by Mexico (65%) and Thailand (74%).
In fact, the study was conducted among 9,642 adults aged 18 and above and owning one mobile device at least across 19 countries by Northstar, a globally integrated strategic insights consulting firm. It was carried out online in November 2015 across North America, Europe, South America and Asia Pacific.
The study found that about 29% of Indians check mails, voice mails or texts for 30 minutes daily. At the same time, Indians lead globally (at 13%) in checking on work for more than one hour daily. Furthermore, the study said that about 74% of Indians seek free wi-fi in restaurant or cafe during holiday while, business travellers use mobile devices to remain closely connected to their office or home.
Mobile devices are the top resource for photo-taking, navigation and for staying connected to loved ones. The three countries that place the highest premium on mobile devices as a travel companion include Thailand (915%) and China (where 94% of respondents ranked it 1).
Expedia India marketing head Manmeet Ahluwalia explains, “The dependency on smartphone and gadgets have increased over a span of time and it is very well reflected in traveller behaviour. About 56% Indian travellers are addicted to their mobile devices, while 36% Indians carry a rechargeable pack or case or portable charger or spare battery to use as a backup when travelling”.